WHY RETARGETING ADS ARE AN IMPORTANT FACTOR FOR BUSINESS
While it is important to draw traffic to your website, converting potential clients should be a top priority because there are a lot of things that can distract them. They could get distracted by phone calls, emails, and social media notifications. This could make them exit your website without making contact with you or purchasing your product.
The only way to get these distracted visitors back to your site is by retargeting them. The technique involves using ads to target those who have visited your website before. You could remind them of the catalog they were going through or a product they have already added to their cart. The ads can be delivered through Facebook, Google, and other websites.
Do you want to know why retargeting ads are beneficial to your business? Keep reading.
Better ROI
A lot of businesses spent a lot of resources on marketing campaigns but ended up getting low sales. After you have invested so much in advertising, a low conversion rate can be heart-breaking. We recommend you add retargeted ads to your marketing mix. It is an advanced marketing option that can drive high sales for your business. Someone who has visited your website before will be familiar with your brand; all you need to do is to draw him again. Consistent contact with your potential customers will improve your chances of selling your product to him.
Keep Your Brand Infront of a Warm Audience
Gaining increased traffic is not the end of marketing. When people get to see your retargeting ads regularly on their social media platforms, they will remember your business over a long period. It is a way of staying at the back of their minds. Even if they don’t buy immediately, whenever they are ready to make a purchase, your brand will be the first that comes to their mind. That is a good thing because it increases your chances of getting a sale.
Grow Your Business
Assuming you are using an advertising system like Facebook Ads or Google AdWords, you can grow your reach. Retargeting can be applied to those individuals who have similar interests as those who have visited your website. This helps you to expand your reach because you will be exposing your business to a broader market. This is sure to breed growth in your business because you will have more leads to work on.
3 Out Of 4 Customers Notice Retargeted Ads
Research has shown that it takes at least seven impressions before your brand gets to build trust with a customer. And a customer who trusts your brand will surely do business with you. Retargeting can help you shorten the time it takes to build trust because instead of you waiting for them to revisit your website, you make your website to them. Even when they do not buy immediately, there are high chances that they will buy in the future.
If You Use Retargeting in Your Marketing Mix Along with Other Marketing Tools, You Can Sell 50% More
Retargeting gives you a marketing edge. Most business owners do not bother to put the effort in to bring visitors or potential clients back to their website. But retargeting is a great way to make sales. Only a few visitors will buy your product the first time they visit your site. People who don’t buy do so probably because they do not trust your brand yet. Use retargeted ads to make them feel comfortable with your brand, and they will surely buy from you.
Conclusion
We have clearly stated the advantages of using retargeting ads for your business. Combine it with other marketing techniques you use, and you will get improved results.
