Top 8 Digital Marketing Strategies to Get Your Salon More Customers

You might’ve heard of the line “Invest in your hair, it’s the crown you never take off.”.

We all know, hair is one of the sources of a woman’s confidence, so building a salon is a great idea to help empower women. However, no matter how you invest time, effort, and money in building one, if people do not know that your salon exists your effort will go in vain.

But, don’t worry! We are here to help you reach and get clients in the most modern way – through Digital Marketing. Using this strategy will help you stand out and shine from all the salons in your area. To help you further, here are the top 8 digital marketing ideas we can do to market your salon.

Create your salon a social media account or website

Most of the consumers nowadays depend on what the digital world can bring to their hands. From buying essential goods to searching for the best restaurant places and salons in their area.

Using phone books, magazines or newspapers is now considered an “outdated” way to list or advertise your products and services. Consumers nowadays are into a faster and easier way to search for what they need, and they will look first for a service or product online before entering into an actual store, so creating your salon a website or account in social media such as Facebook, Twitter, IG, or will be of great benefit and help you earn customers.

Manage customer reviews

Even as a consumer yourself, online recommendations and reviews are of great help to judge the service or product that you’re deciding to avail, and since social media became popular, it became easier for many potential customers to look for the previous customers’ reviews to see how these people are served before actually buying or availing of a service.

Creating an account or website for your salon isn’t probably enough, it is also vital to encourage your clients to give your salon honest reviews to earn potential clients’ trust. Managing a customer review will also help you keep track of how your salon satisfies your clients for you to be able to maintain and improve your services.

Share promotions on social media and website

Did you know? Over 3.6 billion people in the world were using social media in 2020, with an expected increase of 4.41 billion users in 2025. You have a great advantage in sharing every promotion that your salon has through social media platforms or a website to reach and magnet clients.

Make use of social media, google, or retargeting Ads.

Making use of Ads on social media is another way to reach more potential customers. It works by making your salon pop out of people’s feeds without even searching for a salon, or sometimes, it targets the specific interest of a person who is currently searching for a salon already, this also leads to your audience being attracted to avail a salon service suddenly.

Run an email newsletter

Creating an email newsletter is another way to promote your salon. Just spending a second to create an email that contains your new salon promotions and send it off to your previous clients and new subscribers for at least a few or once a month will let them know what’s going on around your salon.

Get your salon visible on search engines

Consumers who look for a quick recommendation prefer to avail themselves or explore what they see on the first or top page of what they’ve searched. So, getting visible on search engines such as Google will get you more customers. But, getting your salon into the first page of search engines will also give you increased revenue as you reach more audiences to market your salon because your salon is displayed on the top page.

If you want to learn more about making your salon on the first page of search engines, you can read here.

Allow customers to book an appointment online

Setting an online booking appointment will save your consumers time, effort, and from the hassle of dialing a phone number, waiting to get the call answered, and talking to an employee to get booked. As a salon owner or manager, this will also allow you to entertain and list more customers on your system.

Create a successful salon branding

The branding of your salon is not just about the logo or decoration of your salon – it is also about how you communicate with your clients, and how you create a relationship with them!

Assigning a person to answer inquiries from your customers on your salon’s website or social media platform will let your audiences feel welcome and accommodated with your salon, leading them to earn their trust (and become loyal customers) and recommend your salon to other potential customers as well.

Conclusion

Indeed, many people are in awe of how technology works as this helps them in their everyday lives, so marketing your salon in a modern way will contribute to the success of your salon and save you in many ways including your time, and effort in reaching more clients!

Digital marketing is teamwork. With more people helping your business to grow, the more you’ll be able to focus on your core job as a salon owner. If you want to learn more about Digital marketing or how we can help you to be on top of your game as a salon owner, feel free to contact us or have a free consultation with us.

We are excited to work with you!